July 22 marks World Brain Day, a global initiative aimed at raising awareness about the importance of brain health and neuroscience research. This year’s campaign is organized under the slogan “Brain Health for all ages”, highlighting the importance and need of taking care of our brains across every stage of life, and it’s built around five key action points: Awareness, Education, Prevention, Access to Care and Disability Management, and Advocacy.
What is Brain Health?
At its core, it’s about keeping our minds sharp, resilient, and actived—something that affects how we think, learn, remember, and manage with life’s ups and downs. According to the World Health Organization (WHO), brain health includes cognitive, sensory, emotional, and motor functions, and plays a key role in helping us reach our full potential at any age. Supporting brain health isn’t just about avoiding disease, it’s about creating the right conditions, physically, socially, and environmentally, to help our minds thrive.
Prioritizing brain health throughout life can go a long way in preventing or delaying many neurological conditions. Primary prevention, early detection and prompt treatment are some of the key objectives to focus on.
HEREDITARY contribution: World Café at Brain Innovation Days 2025
As part of our ongoing commitment to advancing brain health, HEREDITARY is also contributing to this year’s Brain Innovation Days 2025 in Brussels. Organized by the European Brain Council, the event brings together key players from across Europe’s brain research and innovation landscape. Taking place on October 15–16 under the theme “The Adaptive Brain in a Fast-Evolving World,” this fifth edition will feature the HEREDITARY World Café, a participatory session designed to foster dialogue and creative thinking among stakeholders.
This session will be hosted on October 16 (09:15 – 10:30 CET). Participants, including clinicians, researchers, policymakers and patient advocates, will discuss and share insights about different topics: brain health, ethics, health data or AI solutions. A cozy room featuring a bar corner will accommodate multiple tables, each addressing a specific topic. At each of these tables, 5 people from all horizons will take a drink and tackle a question from their unique perspective. After 20 minutes, each of the table will host new guests for new insights. At the end of the day, tables hosts will report back on the main stage.
As a preview of the World Café you can listen to the episode of the Brain Talks Podcast, where Elisabetta Biasin, member of HEREDITARY, explains the vision of the project.
After all, at HEREDITARY we remain dedicated to advancing brain health through collaboration. On this World Brain Day, we reaffirm our commitment to supporting initiatives that raise awareness and foster solutions for neurological challenges at every stage of life.
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